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• Castrol, a motor oil company, purchased a thirty second ad for Castrol Edge to air during the first half of Super Bowl XLIII. It aired on February 1, 2009. The estimated cost for such length was $3.0 million. The commercial featured "grease monkeys" working on a car and made the vehicle's owner their king.

• Fast Facts

  1. Aired February 1, 2009
  2. Network: NBC
  3. Length: 30 seconds
  4. Aired during first half of the game
  5. Brand: Castrol Edge
  6. $3.0 million per 30 seconds
  7. Ad Agency: Castrol Edge Super Bowl Ad
  8. Also aired pre-superbowl ad featuring a Scottish man smacking people with an oil dipstick
  9. Some companies declined to purchase airtime due to the current recession
  10. {{: Item:SuperBowlAds}}

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