Cash4Gold, a company which pays people cash for their unused gold and jewelry, debuted an ad at the 2009 Super Bowl, featuring former The Tonight Show co-host, Ed McMahon and rap artist, MC Hammer.

"It's not clear to me whether there's an intentional ironic element here, given that both Hammer and McMahon are famous for their serious financial woes."The Los Angeles Times: Cash4Gold Nabs Ed McMahon and MC Hammer

• "The sour economy has been sweet for the Florida gold-melting service, billed as an alternative to a pawn shop. Cash4Gold transactions more than doubled to about 500,000 in 2008 vs. 2007."AOL Money & Finance: Sign of Times: Cash4Gold Super Bowl Ad

• "In tough economic times, these ads seem to gather more traction, particularly as TV networks find it harder to sell inventory amid an economic pullback."Advertising Age: Direct Response-Cash4Gold Buys Into the Super Bowl

• Mahalo Answers: What do you think of the Cash4Gold Super Bowl Ad?
• YouTube Video: Cash4Gold Super Bowl Ad (Time: 0:30)