-->

• Cash4Gold, a company which pays people cash for their unused gold and jewelry, debuted an ad at the 2009 Super Bowl, featuring former The Tonight Show co-host, Ed McMahon and rap artist, MC Hammer.

• Fast Facts

  1. Ad will air February 1, 2009
  2. Network: NBC
  3. Super Bowl XLIII
  4. Commercial will feature MC Hammer and Ed McMahon
  5. Cash4Gold did not purchase their 30 second slot from NBC until Wednesday, January 28, 2009USA Today: NBC Super Bowl Ad: Cash4Gold
  6. 2009 thirty second advertising slots during the Super Bowl sold for $3 millionMSNBC: At $3 Million, Super Bowl Ad Time is... Cheap?
  7. Cash4Gold is located in Pompano, FloridaCash4Gold.com
  8. Cash4Gold purchases and then refines second-hand jewelryCash4Gold.com
  9. By mid-January, NBC had sold just over 90% of its advertising air time for the Super BowlMSNBC: At $3 Million, Super Bowl Ad Time is... Cheap?

• Cash4Gold Super Bowl Ad Quotes

  "It's not clear to me whether there's an intentional ironic element here, given that both Hammer and McMahon are famous for their serious financial woes."The Los Angeles Times: Cash4Gold Nabs Ed McMahon and MC Hammer

  • "The sour economy has been sweet for the Florida gold-melting service, billed as an alternative to a pawn shop. Cash4Gold transactions more than doubled to about 500,000 in 2008 vs. 2007."AOL Money & Finance: Sign of Times: Cash4Gold Super Bowl Ad

  • "In tough economic times, these ads seem to gather more traction, particularly as TV networks find it harder to sell inventory amid an economic pullback."Advertising Age: Direct Response-Cash4Gold Buys Into the Super Bowl

  
  

  
  

Categories

• View History
• Discuss on the Message Board
• Embed this Page
• Share this page