Cars.com was back in the Super Bowl commercial line up for 2011. In the "Go First" ad, Cars.com shared examples of how to learn a lot from other people's experiences. Examples included the poison checker who sampled the king's dinner first and the scientist that dared to test the effects of teleportation first. The commercial draws the analogy of these to buying a car, saying it's good to let someone else go first.

The theme of the 2011 Super Bowl commercial for the website Cars.com was "confidence comes standard." Following a two-year campaign using the "with knowledge comes confidence" theme,  Cars.com continued the confidence campaign featuring the reviews found on the website.  In the "Go first" ad, Cars.com encouraged consumers to allow others to go first.  By using the reviews of others from their website, a buyer will have the knowledge of problems others had in their buying experience.  Similarly, in the "Reviews are in" commercial, cars discussed the ratings and comments given to other make and models seen on the website.

Since 2008, the company has aired sixty-seconds of commercials during the Super Bowl.http://www.cars.com/go/about/index.jsp?aff=national The "knowledge is confidence" campaign was created by DDB Chicago.http://theinspirationroom.com/daily/2010/cars-com-timothy-richman/ Cars.com is owned by Classified Ventures, LLC and was launched in 1998. The website boasts over 10 Million automobile shoppers each month.http://www.cars.com/go/about/index.jsp?aff=national

The theme of the 2010 Super Bowl commercial for the website Cars.com was "with knowledge comes confidence." 2010 was the second year that Cars.com aired a Super Bowl ad using the "knowledge is confidence" theme. It featured a series of vignettes in which a man named Timothy Richman performed extraordinary feats. Richman's self-assurance failed him while shopping for a car, though. He got a much-needed confidence boost by conducting research on Cars.com.

The  2009 ad featured another gifted achiever named David Abernathy. Abernathy congratulated the doctor who delivered him at birth, negotiated a later bedtime, asked out an older girl, and performed open-heart surgery with a pen. In spite of his accomplishments, he became nervous at the prospect of buying a car. Like Timothy Richman, Abernathy turned to Cars.com for assistance.http://theinspirationroom.com/daily/2009/carscom-david-abernathy-in-lifetime-of-confidence/

In 2008, Cars.com commercials during the game were focused around a "Plan B" theme. Both 2008 commercials featured men shopping for cars who expressed relief that they didn't have to resort to "Plan B", which involved a physical assault on the car dealer. In one ad, a car salesman almost ended up in a death match with a gladiator named Glondor. In the other, Plan B involved a witch doctor shrinking the dealer's head.http://www.superbowl-commercials.org/1216.htmlhttp://www.superbowl-commercials.org/1219.html