Cars.com Super Bowl Ad

    • Aired February 1, 2009
    • Network: NBC
    • Event: Super Bowl XLIII
    • During second quarter
    • Featured David Abernathy
    • Length: 60 seconds
    • Tagline: "Confidence comes standard"
    • Promo for Cars.com
  • Cars.com aired one sixty-second commercial during the 2009 Super Bowl. The commercial focused on pitchman/character David Abernathy and followed him from birth through adulthood. The commercial went on to show that while he is bold, brilliant and decisive, the man had trouble choosing a car just like the rest of us and turned to Cars.com for research and advice.
  • Quote

    "What’s the right tone for the current environment?"—Carolyn Crafts, Cars.com Marketing VPNew York Times: Advertisers Change Game Plans (January 27, 2009)
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