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Cars.com aired one sixty-second commercial during the 2009 Super Bowl. The commercial focused on pitchman/character David Abernathy and followed him from birth through adulthood. The commercial went on to show that while he is bold, brilliant and decisive, the man had trouble choosing a car just like the rest of us and turned to Cars.com for research and advice.
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Fast Facts
- Aired February 1, 2009
- Network: NBC
- Event: Super Bowl XLIII
- During second quarter
- Featured David Abernathy
- Length: 60 seconds
- Tagline: "Confidence comes standard"
- Promo for Cars.com
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Quote
"What’s the right tone for the current environment?"—Carolyn Crafts, Cars.com Marketing VPNew York Times: Advertisers Change Game Plans (January 27, 2009)
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Cars.com 2009 Super Bowl Ad
- Mahalo Answers: What do you think of the cars.com super bowl ad?
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Cars.com Super Bowl Ad on Twitter Powered by Twitter
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Super Bowl Commercials 2009: 2009 Cars.com Lifetime of Confidence Super Bowl Ad. Even confident people need he.. http://bit.ly/Ym12V
@cobalab | November 07, 2009 08:59 PM -
Cars.com to Kickoff Marketing Plan With Super Bowl XLIV Ad Site Builds Confidence with Third Consecutive Year http://bit.ly/3xyPBT
@TryDigitalMedia | November 05, 2009 12:19 PM -
cars.com announces Super Bowl 2010 Ad Buy http://icio.us/vfrrhr
@superbowlad | November 04, 2009 03:28 PM -
Cars.com Heads To Super Bowl: Cars.com will launch its 2010 marketing campaign with a Super Bowl ad, which... http://bit.ly/4ftTPr
@ugabev | November 03, 2009 06:51 PM -
Cars.com Heads To Super Bowl: Cars.com will launch its 2010 marketing campaign with a Super Bowl ad, which... http://bit.ly/4ftTPr
@MediaPost | November 03, 2009 06:50 PM
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Questions and Answers About Cars.com Super Bowl Ad | View All | Ask a Question
View All Cars.com Super Bowl Ad Questions (2468) | Ask a QuestionIs the Super Bowl Cheetos ad too adult? (4 Answers)Actually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read moreWhich of the five finalist Doritos Super Bowl Ads do you like the best? (2 Answers)I'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem ... read moreWhat is your favorite Super Bowl Commercial so far? (3 Answers)I really liked the Doritos Power of the Crunch commercial. The cheesiness of it (no pun intended) cracked me up, and I also like the fact that it was consumer-made, ... read more
Ask a Question about Cars.com Super Bowl Ad 140 characters
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