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- Aired February 1, 2009
- Network: NBC
- Event: Super Bowl XLIII
- During second quarter
- Featured David Abernathy
- Length: 60 seconds
- Tagline: "Confidence comes standard"
- Promo for Cars.com
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Cars.com aired one sixty-second commercial during the 2009 Super Bowl. The commercial focused on pitchman/character David Abernathy and followed him from birth through adulthood. The commercial went on to show that while he is bold, brilliant and decisive, the man had trouble choosing a car just like the rest of us and turned to Cars.com for research and advice.
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Quote
"What’s the right tone for the current environment?"—Carolyn Crafts, Cars.com Marketing VPNew York Times: Advertisers Change Game Plans (January 27, 2009) -
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Cars.com 2009 Super Bowl Ad
- Mahalo Answers: What do you think of the cars.com super bowl ad?
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Cars.com Super Bowl Ad Questions
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On Twitter Powered by Twitter
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Super Bowl ad update, no Cars.com mention, we'll be there again! CBS Nearly Sold Out on Super Bowl XLIV http://adage.com/u/aOLBJa
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CARS.COM to kick off marketing plan with Super Bowl ad.....http://bit.ly/3i2f7L
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