Captain Morgan Rum is a brand of liquor owned and manufactured by Diageo, the world’s largest producer of spirits.http://www.wineandalcohol.com/alcohol/captain-morgan-rumCaptain Morgan Rum is named after a 17th century Buccaneer named Henry Morgan. After being knighted in 1674, Morgan left for Jamaica and eventually became Governor of the colony.http://www.captainmorgan.com/en-us/about/ Captain Morgan Rum is made from distilled sugar cane which is converted into molasses. Molasses is the base material for the liquor and the source of both its flavor and color. http://www.captainmorgan.com/en-us/about/spiced-rum.html Although there are many varieties of Captain Morgan Rum, the highest selling are Parrot Bay, Original Spice, Silver Spiced, and Tattoo. http://www.wineandalcohol.com/alcohol/captain-morgan-rum
Ranked by volume, Captain Morgan is the third largest brand in the United States and the seventh largest brand in the world. Captain Morgan Rum launched in the United States in 1983. Other top markets for this liquor include Canada, Great Britain, and South Africa. http://www.wineandalcohol.com/alcohol/captain-morgan-rum
History
Samuel Bronfman, President and CEO of Seagram Company Ltd., founded the Captain Morgan Rum Company in 1945 after coming to the Caribbean at the start of the decade. Upon purchasing a distillery in Jamaica named Long Pond, Bronfman acquired the rights to a family rum recipe that was owned by two Jamaican pharmacists. http://www.captainmorgan.com/en-us/about/rums.html This recipe was the original inspiration for what eventually became Captain Morgan Original Spiced Rum. Seagram sold the rights to the Captain Morgan Rum brand to Diageo in 2001. http://www.captainmorgan.com/en-us/about/rums.html
Captain Morgan Rum Commercial
This is a commercial for Captain Morgan Original Spiced Rum. In the commercial, a man and his wife are talking to one another on their cell phones. The man's wife is at a wedding and under the impression that her husband is too sick to join her. When she becomes suspicious that he is actually at a bar, the other bar customers begin to impersonate various television programs and commercials in an attempt to make the man’s wife believe he is at home. This commercial helps enforce the Captain Morgan Rum brand by implying that drinking their liquor is both fun and adventurous.
