Calvin Klein

Categories: Products | Fashion | Fashion Designers

  • Calvin Klein is an American designer who launched a clothing company in 1968 by the same name. Since the late 60's the line has grown from a coat shop to an extensive line of sportswear and evening wear for men and women, as well as a fragrance, footwear, and underwear business.

    A large Calvin Klein billboard in the SoHo area of New York City sparked controversy in June of 2009. Many felt the image of a topless woman with three bare chested men suggested a threesome and was "borderline pornographic."http://www.nydailynews.com/ny_local/2009/06/14/2009-06-14_risqueacute_business_calvin_klein_billboard_in_soho_too_sexy_say_some.html

  • In the Beginning

    Klein began his business with $10,000 and a small coat shop, which soon led to a collection of coats for men and women. Known as the master of minimalism, Klein ventured into sportswear in 1971, and in 1973 was noted for his 74 piece womenswear collection. By the late 1970s, he added shoes, belts and menswear to his label which created an annual retail income of $100 million.

  • Calvin Klein Threesome Ad

    In June 2009, a billboard, featuring a topless woman laying across one man on a couch, kissing another while a third lay on the floor, seemed to suggest a 'threesome' (or foursome) was on display in SoHo, New York City. The provocative image caught the attention of the American Family Association, who persuaded Calvin Klein to pull advertisements that were "evocative of child porn."http://www.nydailynews.com/ny_local/2009/06/14/2009-06-14_risqueacute_business_calvin_klein_billboard_in_soho_too_sexy_say_some.html

  • Controversial Ads

    Along with these successful discoveries were a pair of designer jeans that would soon launch a highly publicized, yet controversial ad campaign with an under-aged model named Brooke Shields. This was the marketing of the mid 1970s and included featuring teens in sexual poses and at strange locales. This concept would return again but with more audience acceptance, as a young Mark Wahlberg would strip down in just his underwear to be photographed for a highly successful line of boxer briefs in the 1990s.

  • End of an Era

    The company faced difficult times in the late 1980s with internal disagreements and the company came close to bankruptcy in 1992. Klein eventually sold his company in 2002 to Phillips Van Heusen.

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