Cadbury plc is a company that produces confectionery products. It was formerly part of Cadbury Schweppes before that company was demerged into Cadbury plc and Dr. Pepper Snapple Group, two separate corporate entities.
On March 4, 2009, Cadbury announced that it would be obtaaining its Fairtrade certification for its Dairy Milk chocolate bar by the summer of 2009. The move will increase Fairtrade cocoa sales for farming groups already certified in Ghana, as well as triple the sales of cocoa for these farmers and present opportunities for thousands more.The Fairtrade Foundation: Cadbury Dairy Milk commits to going Fairtrade (March 4, 2009)
Products
Cadbury's global confectionery business produces Halls cough drops, the classic Dairy Milk candy and Green & Black's, an organic chocolate line, among many others. It is also well known for the ubiquitous Easter treat, the Cadbury Creme Egg.
Viral Advertisement
In January of 2009, Cadbury released a viral advertisement for their classic Dairy Milk candy. The one-minute clip features two children left alone on a photo shoot set, who entertain themselves by using their eyebrows to dance along to music.YouTube Video: Cadbury Eyebrows
Featured Video
Cadbury Competitors
Godiva: Official Site | Wikipedia
The Hershey Company: Official Site | Wikipedia
Lindt: Official Site | Wikipedia
Mars, Incorporated: Official Site | Wikipedia
Nestle: Official Site | Wikipedia
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