Cadbury plc

Categories: Food | Companies | Food & Drink
    • Original founder: John Cadbury
    • Headquarters: Berkeley Square, London, England
    • Only producer of fair trade or organic confectionery products
    • Demerged from Cadbury Schweppes May 2008
    • Mainly candy and confectionery products
    • Owns Australian beverage unit
    • Stock symbol: CBY (NYSE)
  • Cadbury plc is a company that produces confectionery products. It was formerly part of Cadbury Schweppes before that company was demerged into Cadbury plc and Dr. Pepper Snapple Group, two separate corporate entities.

    On March 4, 2009, Cadbury announced that it would be obtaaining its Fairtrade certification for its Dairy Milk chocolate bar by the summer of 2009. The move will increase Fairtrade cocoa sales for farming groups already certified in Ghana, as well as triple the sales of cocoa for these farmers and present opportunities for thousands more.The Fairtrade Foundation: Cadbury Dairy Milk commits to going Fairtrade (March 4, 2009)

  • Products

    Cadbury's global confectionery business produces Halls cough drops, the classic Dairy Milk candy and Green & Black's, an organic chocolate line, among many others. It is also well known for the ubiquitous Easter treat, the Cadbury Creme Egg.
  • Viral Advertisement

    In January of 2009, Cadbury released a viral advertisement for their classic Dairy Milk candy. The one-minute clip features two children left alone on a photo shoot set, who entertain themselves by using their eyebrows to dance along to music.YouTube Video: Cadbury Eyebrows

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