Nestle's Butterfinger is a candy bar with a crunchy peanut brittle filling and coated in chocolate. Although the Butterfinger was introduced in 1923, it's alleged that the modern Butterfinger is not the same candy as the original. Supposedly, the original recipe was lost when Nestle purchased the Curtiss Candy Company, so Nestle needed to develop a new recipe for the Butterfinger.http://www.usefultrivia.com/miscellaneous_trivia/candy_bar_trivia_003b.html
Butterfinger Variants
In recent years, Nestle has introduced several varieties and spin-offs of the original Butterfinger bar. The most popular of these are the Butterfinger BB's, which is a duplicate product shaped as small chocolate balls.
During the Christmas season, Butterfinger Jingles are available in the shape of bells. Several ice cream bars and bites are also available.
2008 April Fool's Prank
On April 1, 2008 (April Fool's Day), Nestle announced that it was changing the name of the product to "The Finger," based on negative consumer testing of the original product name. A corresponding video shows a Nestle U.S.A. spokesperson explaining the decision and reveals footage of the new candy bar in production. The spokesperson says that "The Finger" will retain Butterfinger's "crispity, crunchity, peanut buttery taste."
Nestle's ButterFinger April Fools Gag "The Finger"
This video shows customer reaction to the 2008 April Fool's Day prank where Nestle supposedly renamed the ButterFinger bar "The Finger". People interviewed on the street felt it was an overwhelmingly bad idea and couldn't figure out why such a large and well established company would ever want to do something like that. The idea was described as "bad" and "awful." However, at least one person thought it was an okay idea and that "it should sell more."