Burger King has begun marketing a new men's body spray called Flame that supposedly smells like the flame-broiled burgers sold by the popular fast food chain. Described as "the scent of seduction with a hint of flame-broiled meat", the limited edition body spray is available at Rickey's NYC locations and online at firemeetsdesire.com.Boston Herald: Burger King's scent of love now flame broiled (December 16, 2008)

It smells like cinnamon. I'd buy it for my brother.—Alyse Hawco

It's very nice. Yes, nice.—Salami Caushi

It's much too heavy.—Tony Rama

Yeah, I'd think about it. Do you think it'll make girls swarm?—Jaime

It’s got to be a joke.—Reno HoxhallariBlogging Stocks: Burger King's flame-broiled perfume (December 16, 2008)

In November 2008 the Burger King fast food chain began a marketing campaign involving the King's lost wallet. Burger King distributed fake leather wallets containing between $1 and $100, a Burger King gift card, directions to the nearest Burger King and the King's drivers license. Also included was a note telling the recipient to go ahead and keep the cash. The wallets were distributed in major cities across the United States, though the promotion may prove problematic in states like New York where it's illegal to keep a wallet that doesn't belong to you.Time Out Chicago: Creepy beef monarch leaving wallets... (November 12, 2008)