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- Arby's promotional video
- Posted to YouTube on March 13, 2009YouTube: Burger Grease Art (Time: 1:24)
- Time: 1:24
- Stars contemporary artist Phil Hansen
- Hansen was the official artist of the 51st Grammy AwardsGrammy.com: Phil Hansen Named Official Artist (December 2, 2008)
- The ad does not contain any overt mention of Arby's
- Ad is a promotion of Arby's roasted burgers, "Roastburgers"
- Video concludes by directing the viewer to BurgerGreaseArt.comYouTube: Burger Grease Art (Time: 1:24)
- BurgerGreaseArt.com advertises Arby's Roastburgers
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"Burger Grease Art" is a video promotion for Arby's line of roasted hamburgers, in which artist Phil Hansen "paints" using the grease from hamburgers.YouTube: Burger Grease Art (Time: 1:24) At the beginning of the video, Hansen is shown driving a car. He addresses the camera, saying, "55% of burger lovers say hamburgers are just too greasy."YouTube: Burger Grease Art (Time: 1:24) Hansen then orders "some burgers" at from drive-thru of an unidentified fast food chain, arrives at an art studio and proceeds to smear burger grease on a large canvas. The painting is shown in time-lapse footage with the image gradually emerging as a monochromatic replica of the Mona Lisa, painted entirely with grease.YouTube: Burger Grease Art (Time: 1:24) At the end of the video, Hansen stands in front of the canvas and is pelted with burgers.YouTube: Burger Grease Art (Time: 1:24)
Phil Hansen
"Burger Grease Art" was not Hansen's first high-profile brush with pop culture, nor was it his first use of unconventional materials in art. The art school dropout is known for using food, found objects and refuse for his works and was the official artist of the 51st Grammy Awards.Grammy.com: Phil Hansen Named Official Artist (December 2, 2008) His contribution to the awards show, a bright colored image showing musicians live on stage, also included a time-lapse "making of" video.Grammy.com: Phil Hansen Named Official Artist (December 2, 2008)-
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Burger Grease Art Questions
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