Burberry

Burberry is the well known British design label that invented the trench coat and then designed it in such a manner that made people all over the world want one. Men and women gather in London to see the unveiling of the new collection each year. The trench coat clothing, accessories and fragrance as well as the other items that Burberry now designs make for one of the biggest shows during London Fashion week.

It is no longer only a trench coat show as of the early 1960’s Burberry has developed a full line of accessories for men and women. Additionally they carry the easily distinguishable [Handbag|handbag]].

During London Fashion Week on February 23,2010 Burberry brought out their Autumn / Winter line which was designed by Christopher Bailey and has a military aviator feel to the bomber jackets and heavily buckled boots. Baily says he was inspired by the history that is Burberry and so he wanted to capture that 1920's military in this collection.

The broadcast streamed live on the Internet and was beamed in 3D around the world to special locations.

In 1856 Burberry was founded by Thomas Burberry. He opened a shop in the town of Basinstoke, Hampshire [[]England]]. Thomas Burberry focused his attention on outerwear . It was in 1880 that he invented Gaberdine which is a water-resistant fabric. Gabardine is a tightly woven fabric that contained mostly worsted wool.

In 1914 the War Office commissioned Burberry to create outerwear for the military. This is the beginnings of the trench coat. After the war, civilians wanted the trench coat and so it was lined with the popular and well recognized check called the ‘’Burberry check[’’.http://www.burberry.com/en-row/#/en-row/aboutburberry/history The trench coat was the staple of the Burberry business and with the plaid lining being added to merchandise such as the [umbrella]] and scarves the line stayed a name that people recognized and wanted.

In the mid 1980's the company began to expand it’s womens line and brought in shirts and tailoring of shirts for women. This increased the business more than expected and so to continue this momentum, other items began to be created with the branding and the logo of Burberry.http://www.fundinguniverse.com/company-histories/Burberry-Ltd-Company-History.html

Rose Marie Bravo was elected CEO of Burberry and she hired a new Creative Director, Roberto Minichetti in 1997. She began to turn the company around and began to work on design development and marketing. Her goal was to bring it into the place it should be in the market as a luxury brand

2001 brought in the new designer Christopher Bailey.

Burberry has a very distinctive look. Its use of the check pattern has become one of its trademarks and one of the most widely bootlegged.

There is an attention to detail that one might over look. This attention to detail is what makes Burberry unique. Each handbag is worked on until it is exactly right. Therer are often extra stitching and detailing that is added. Sometimes the extras will be zippers or buckles or little diamonds. If it contains the diamonds they will be real diamonds every time. these are the extras that Burberry is known for.http://www.burberryworld.com/spot.htm

Burberry has had it share of controversy over it use of fur. In 2006 PETA focused a campaign around Burberry which included protests at fashion shows and picketing outside the Burberry stores for its continued use of fur in their clothing.