On January 21, 2011, Anheuser-Busch, an American brewing company, announced that it would debut five advertisement spots for three of its beer products (Budweiser, Bud Light and Stella Artois) during Super Bowl XLV on February 6. The company's leading beers, Budweiser and Bud Light, have regularly been advertised during the Super Bowl games since 1988. In 2006, the company signed a six-year agreement that made it the exclusive alcohol advertiser during the Super Bowl until 2012.www.mediabuyer.com/entry/42673/anheuserbusch-locks-up-super/

Anheuser-Busch revealed that the 2011 Budweiser commercial would once again feature the iconic Clydesdale horses, which are the company's trademark mascots. The Super Bowl advertisement is set to be a full 60 seconds, featuring actor Peter Stormare as a gunslinnger in the commercial's "Wild West" theme.http://www.anheuser-busch.com/Press/2011/jan/jan_21_2011_ab_super_bowl.html

In 2011, Budweiser will play 15-second versions of the ad during the NFC and AFC championship games that occur on FOX and CBS before the Super Bowl game at 6:30 P.M. EST. The company will also release an iAd on February 7 that will feature behind-the-scenes footage, free iTunes downloads of the song included in the commercial, and a 24-hour takeover of all iPhone applications.

In 2010, it appeared that Budweiser was unlikely to show a Budweiser Clydesdale Super Bowl ad for only the third time in 15 years.adage.com/superbowl10article?article_id=141168 The company initially decided not to air a Clydesdale commercial after it performed poorly with focus groups, but that decision was eventually overturned due to popular support for the series.www.i4u.com/33664-budweiser-clydesdale-super-bowl-ad-got-saved-voters The Clydesdale commercial appeared in the fourth quarter of the game, along with another ad about a community coming together to help a stranded beer truck.www.i4u.com/33664-budweiser-clydesdale-super-bowl-ad-got-saved-votersadage.com/superbowl10article?article_id=141168

Past Budweiser Super Bowl advertisements have included the "Frogs" ad from 1995 and the "Magic Fridge" of 2006. Both ads have appeared on MSNBC's list of the best Super Bowl ads of all time.www.msnbc.msn.com/id/16691199/ns/business-us_business/