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• The Clydesdale horses have become an iconic symbol for Anheuser-Busch's ad campaign, especially for each Super Bowl. The commercial that aired during Super Bowl XLII became an instant hit as it echoed the classic training scene from Rocky. The Budweiser Clydesdales again appeared in a trio of ads during Super Bowl XLIII.

• Fast Facts

  1. Ads aired February 1, 2009
  2. Network: NBC
  3. Event: Super Bowl XLIII
  4. Clydesdales appeared in three spots
  5. Most appearances of the horses during Super Bowl
  6. Anheuser-Busch purchased two 60-second and five 30-second slots
  7. Reportedly $3.0 million per 30 seconds
  8. $2.7 million in 2008

• 2009 Commercials

  The Budweiser commercial trilogy of Clydesdales for Super Bowl XLIII touched on the aspects of love, competition, heritage and perseverance. First, the dalmatian from Super Bowl XLII past, made an appearance again in a game of fetch with a Clydesdale. The second commercial also featured humor as it followed a circus love story between two horses, one named "Jake". Finally the rich history of the Clydesdales and their journey to the US will be explored in a dramatic spot for the Anheuser-Busch brand. It again showed "Jake" and his historical Scottish past with Budweiser, tracing all the way back to his great-grandfather.

  
  

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