Bud Light was first put on the shelves in 1982 but, it got its start in 1861 when Eberhard Anheuser, who was a manufacturer of soap products, purchased a small brewery in St. Louis, Missouri. Busch, had a daughter who married Adolphus Busch, who was a supplier to the local breweries. Busch was a pioneer in his field and his knowledge about refrigeration allowed him to develop a method to make his own beer, the way he wanted it. The father and son-in-law used the brewery purchased by Anheuser and started brewing beer. After they were satisfied with what their recipe produced, they bottled their first beer and called it Budweiser.

When Budweiser was introduced it to the market sales of the beer were sluggish for a while but under strict management, Budweiser became the best selling beer in the world. Anheuser-Busch also make Bud Dry, Michelob, Becks, Busch and a host of other beers and ales. They have developed a successful line of non-alcoholic beverages that appeal to a wide range of tastes.http://www.anheuser-busch.com/History.htmlhttp://www.fundinguniverse.com/company-histories/AnheuserBusch-Companies-Inc-Company-History.html

For the first time in its 27 year history, the sales of Bud Light beer dropped and they slipped from the spot of being the worlds best selling beer. The first six months of 2009 show a 3% drop in sales. The drop is blamed directly on the company's move away from the no too serious Real Men of Genius ads and the I Love You, Man ads. In 2008 the feel shifted to a more serious note with the Drinkability ads and experts are blaming the slump in sales on the fact that beer is not that serious. Bud Light got the message, dropped the Drinkability ads and bought back the successful Real Men of Genius campaign. Sales are on the rise again.http://www.fastcompany.com/blog/kit-eaton/technomix/ad-power-drinkable-budweiser-sells-less-funny-beer Anheuser Busch has a line Bud Light clothing of game day apparel and head gear. The Bud Light gear is avail on Amazon.com http://www.amazon.com/s/ref=nb_sb_ss_c_1_9?url=search-alias%3Dapparel&field-keywords=bud+light&sprefix=bud+light</RE>