Bud Light's "Tailgate Approved" gear is a line of novelty items approved by the famous beer maker. Products in Bud Light's "Tailgate Approved" line include "The Grooler," "Natural Fake Grass Can Coozie," a Bud Light Speaker Box, a "Tailgate Companion," which is a vest for a dog that stores condiments, a 3-in-1 "Condiment Gun," and other gear for football fans. http://www.tailgateapproved.com/tg/#/home
The Grooler is a play on the words "grill" and "cooler". This product is a collapsible grill that has two coolers, one on each side. The Bud Light Speaker Box is a set of speakers set into an authentic looking 24 case of Bud Light. It plays MP3s and an iPod can be connected to this speaker set. The Bud Light Speaker Box comes with 24 beers. The items were first marketed through a series of humorous infomercial-like commercials.
Bud Light Speaker Box
One of the official Bud Light Tailgate Approved items is the Bud Light Speaker Box. The speaker box hooks up to an iPod and works as a novelty set of speakers. The Bud Light Speaker Box comes is a 24 pack of Bud Light Beer. The speaker box looks like a regular case of beer but has speakers embedded into the sides.http://www.techbanyan.com/6032/bud-light-speaker-box-sale-photo/
The Grooler
When the Grooler first came out, some found it hard to believe that this was a real product and thought it was a marketing gimmick after seeing the Bud Light Tailgate approved commercial. The "Grooler" is a portable barbecue grill that folds up into a compact case. On each side is a cooler that has 3.5 cubic feet of storage space. The entire Grooler is set on wheels for easy transportation. It retails for about $125.00.http://gizmodo.com/5359818/bud-lights-grooler-is-actually-a-real-product Each of the two coolers have the have the Bud Light "Tailgate Approved" stamp of approval logo. Beneath the logo are the words "The Grooler." Make sure you see this official logo on the Grooler so you don't get stuck with a knock-off Grooler.http://www.tailgateapproved.com/tg/#/grooler
