Bud Light Super Bowl Commercial - Severance Package

The 60-second Bud Light Super Bowl Commercial titled Severance Package opens with an office worker asking, "You hear they let Gary go?"  His coworkers express disbelief, then are told that for his severance package, Gary was given a case of Bud Light.  The laid-off worker is shown happily exiting the office with his case of beer.  The other office workers conspire to create more and more elaborate scenarios in order to get themselves fired, including parading naked through the office, playing drums in their cubicle, putting an "I'm a Jackweed" sign on the back of their boss, riding a motorcycle through the office, while yelling "Kiss my *bleeped expletive*," playing golf in the office, using the office of their boss as a bathroom, riding an ostrich through the office, and jackhammering the office floor.  When fired, the commercial tag line of "It's a sure sign of a good time" is played, accompanied by an image of Bud Light bottles.

The Bud Light office workers team premiered in a 2008 spot titled "Swear Jar" and continued in the "Clothing Drive" sequel in 2010.http://adweek.blogs.com/adfreak/2011/02/bud-lights-office-goons-now-try-to-get-fired.html  The early release of the Severance Package spot was used as a prize in a Facebook contest which challenged Bud Light fans to guess plots from their three Super Bowl commercials set to air in the February 6, 2011 game.http://adweek.blogs.com/adfreak/2011/02/bud-lights-office-goons-now-try-to-get-fired.html  While the correct plots were not all guessed, Bud Light offered a statement, saying, "Your guesses made us laugh, scratch our heads, and there are some of you we're honestly concerned for.  But in the end, your creativity won us over."http://adweek.blogs.com/adfreak/2011/02/bud-lights-office-goons-now-try-to-get-fired.html