American brewery Anheuser-Busch purchased 7 total spots on Super Bowl XLV, held February 6, 2011, to advertise its beers. Three spots were used to promote Budweiser, and 4 spots were devoted to Bud Light.

The Bud Light commercials are all humorous and designed to demonstrate the fun and leisure time associated with football and beer drinking. The ads include:

"Severance Package": A man rides a motorcycle through a row of cubicles

"3D Test": Bud Light attempts to integrate 3D technology into its advertising, with unfortunate results

"Here We Go": A variety of fans in numerous situations prepare for the big game with the words "here we go"

"Bud Light Hotel": A Dallas Hotel was actually transformed for Super Bowl weekend into the Bud Light Hotel. On the Friday night before the game, Snoop Dogg hosted an event for Playboy Magazine at the site.

http://www.reuters.com/article/idUSN1521265020100916

Bud Light released several 2011 Super Bowl Commercial "teasers" and trailers in anticipation of the nation's largest sporting and marketing event.  In fact, there have already been four confirmed trailers for Bud Light alone, and three additional teasers for Budweiser.  Below are several commercials from the 2011 Bud Super Bowl campaign.

In this spoof of a home-improvement show, the host of the fictional "Hack Job" welcomes viewers back to see a finished kitchen remodel for the Gilberts, an couple shrieking their excitement to see the results of the work.  The host invites them to "take a look," and when the camera sweeps to a view of the kitchen, an ice bucket filled with bottles of Bud Light sits on a counter top. The husband exclaims "It looks amazing!" and runs to the Bud Light.  The wife states "You didn't do anything, you just put Bud Light on the counter."  The host replies that is exactly what they did, and that it opens up the kitchen and gives it a fun vibe to create a room people want to hang out in. In the final shot, men are seen through the patio doors stacking Bud Light cases in the back yard, and the host exclaims, "Landscapers are here - Nice!"

The commercial begins with a movie director calling "cut" on a sword fighting scene, as one man is laid across a table by his opponent, a green spray-cleaner bottle in the foreground of the scene.  He asks another crew member what it is doing there, and is told that it is for product placement, and that they receive "tons of free stuff" for placing items in the movie.  The director counters with "here we go." and a montage of scenes incorporating Bud Light follows, including throwing bottles during a fight scene, a Bud Light truck smashing through a wall into a room, and a knight's armor made from Bud Light logo-ed metal.

In this office workers campaign spot by Bud Light, which aired during Super Bowl XLV, a group of office workers resort to bizarre behavior in an attempt to be terminated from their jobs, after learning that a fellow worker's severance pacakge included a case of Bud Light beer.  Workers are seen riding a motorcycle, playing drums and playing golf in the office, using their boss' office as a bathroom, riding an ostrich and using a jackhammer on the office floor.  The result of being fired is happiness, with the tag line "It's a sure sign of a good time" following.

This advertisement opens in the Bud Light offices, where a spokesman explains, "We at Bud Light, like most advertisers, were going to run a 3D commercial this year. In fact, we made one, but it didn't test well."  A man is shown in a research testing room viewing the ad, then reaching for the 3D bottle of beer and running directly into the television. Another man attempts to grab 3D bottles out of the air, and a woman attempts to drink from a glass of Bud Light being poured in 3D.  A man dives completely through a television set, ending up with it around his waist as the spokesman concludes, "We concluded that running this commercial would have been inappropriate, so we didn't.  You're welcome, America."  The commercial ends with the slogan, "It's a sure sign of a good time." 

The phrase "here we go" has been implemented in many of the Budweiser commercials for their 2011 advertising, and is highlighted in this ad, which includes the slogan being used in a montage of scenes, including tailgating at a football game, by a Bud Light vendor inside of a stadium, by a man bringing Bud Light bottles to his friends on a sofa watching the game, by football players entering the field of play, by women sitting in lawn chairs in the parking lot of the stadium watching a man light a grill, a man offering game tickets to friends in a bar, referees on the field, and a sports announcer leading off the beginning of the game.  The scene is wrapped up with the Bud Light slogan, "It's a sure sign of a good time, here we go."

Bud Light ran multiple commercials during the Super Bowl in 2010 including the autotune commercial featuring rapper and music producer T-Pain.http://www.youtube.com/watch?v=1VoeKGeeZvg&feature=player_embedded 2010 was also the year of the Bud Light house commercial, which featured a man showing off a house made entirely of Bud Light cans to his friends.http://www.youtube.com/watch?v=hh5MNYhwPGM&feature=player_embedded In addition, the company ran its Clothing Drive commercial on the web during Super Bowl season, though it wasn't featured on television due to its racy content.http://blogs.riverfronttimes.com/dailyrft/2010/01/watch_the_bud_light_clothing_drive_commercial_you_wont_see_during_super_bowl.php

During Super Bowl XLII, Bud Light was featured in an astounding seven 30-second spots. The high budget allowed for two major celebrity appearances, Will Ferrell and Carlos Mencia. Ferrell appeared in a plug for his comedy Semi-Pro and Mencia starred while coaxing those struggling with the English language, the "Language of Love". The other commercials including a man breathing fire, a man flying, a caveman, a Rocky training scene parody, a wine tasting party and x-ray vision.