One of several Anheuser-Busch InBev Super Bowl XLIII, the Bud Light Skier ad features two young men at a ski resort commenting that Bud Light is "easy to drink because it goes down smooth."WSJ: Bud to Strike Note of Pragmatism (January 16, 2009) In an attempt to demonstrate competing brands lack of smoothness, one of the young men throws obstacles in front a skier.
Anheuser-Busch InBev is one of the biggest advertisers for Super Bowl XLIII, reportedly purchased four and one half minutes of ad time at approximately $2 million per 30-second spot.WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
Bud Light Skiers Super Bowl Ad 2009
- YouTube Video: Bud Light Skiers Super Bowl Video (Time: 0:30)
- Mahalo Answers: What do you think of the bud light skiers super bowl ad?
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References
Fast Facts
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Fact:
The 30-second Bud Light Skier commercial is scheduled to air during the 2nd quarterUSA Today: The Roster of Super Bowl Ads (January 30, 2009)
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Super Bowl XLIII aired
February 1, 2009 at 6 p.m. ET/ 3 p.m. PT
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Game played at Raymond James Stadium in Tampa, Florida
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Each individual 30 second commercial spot comes with an estimated $3 million price tagVariety: Super Bowl Push (January 8, 2009)
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Approximately 100 million viewers are expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
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Three of the Budweiser ads will star the iconic Clydesdales that pull its vintage beer wagonWSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
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Conan O'Brien is featured in one of the Bud Super Bowl Ads
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