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• One of several Anheuser-Busch InBev Super Bowl XLIII, the Bud Light Skier ad features two young men at a ski resort commenting that Bud Light is "easy to drink because it goes down smooth."WSJ: Bud to Strike Note of Pragmatism (January 16, 2009) In an attempt to demonstrate competing brands lack of smoothness, one of the young men throws obstacles in front a skier.

  Anheuser-Busch InBev is one of the biggest advertisers for Super Bowl XLIII, reportedly purchased four and one half minutes of ad time at approximately $2 million per 30-second spot.WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)

• Fast Facts

  1. The 30-second Bud Light Skier commercial is scheduled to air during the 2nd quarterUSA Today: The Roster of Super Bowl Ads (January 30, 2009)
  2. Super Bowl XLIII aired: February 1, 2009 at 6 p.m. ET/ 3 p.m. PT
  3. Network: NBC
  4. Game played at Raymond James Stadium in Tampa, Florida
  5. Pittsburgh Steelers vs Arizona Cardinals
  6. Each individual 30 second commercial spot comes with an estimated $3 million price tagVariety: Super Bowl Push (January 8, 2009)
  7. Approximately 100 million viewers are expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
  8. Anheuser-Busch merged with InBev of Belgium in 2008WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
  9. Three of the Budweiser ads will star the iconic Clydesdales that pull its vintage beer wagonWSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
  10. Conan O'Brien is featured in one of the Bud Super Bowl Ads
  11. {{Item: SuperBowlAds}}
  12. {{item: SuperBowlRelateds}}

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