Bud Light Skiers Super Bowl Ad

  • One of several Anheuser-Busch InBev Super Bowl XLIII, the Bud Light Skier ad features two young men at a ski resort commenting that Bud Light is "easy to drink because it goes down smooth."WSJ: Bud to Strike Note of Pragmatism (January 16, 2009) In an attempt to demonstrate competing brands lack of smoothness, one of the young men throws obstacles in front a skier.

    Anheuser-Busch InBev is one of the biggest advertisers for Super Bowl XLIII, reportedly purchased four and one half minutes of ad time at approximately $2 million per 30-second spot.WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)

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