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• The Bud Light Lime Super Bowl commercial suggests it is a beer that can create summer during any time of the year.

  A Super Bowl staple since 1989, the Bud Light Lime ad is just one of several Super Bowl XLIII commercials from Anheuser-Busch InBev. In fact, the adult beverage company is one of the biggest advertisers for the 2009 Super Bowl, reportedly purchased four and one half minutes of ad time at approximately $2 million per 30-second spot. WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)

• Fast Facts

  1. The 30-second Bud Light Lime commercial is scheduled to air during the 4th quarterUSA Today: The Roster of Super Bowl Ads (January 30, 2009)
  2. The ad was produced by DDB, ChicagoAdAge: Clydesdales Dominate A-B Super Bowl Lineup (January 15, 2009)
  3. Features the song "Lights Out" by Santogold
  4. Super Bowl XLIII airs: February 1, 2009 at 6 p.m. ET/ 3 p.m. PT
  5. Network: NBC
  6. Pittsburgh Steelers vs Arizona Cardinals
  7. Game will be played at Raymond James Stadium in Tampa, Florida
  8. Each individual 30 second commercial spot cost other advertisers an estimated $3 millionVariety: Super Bowl Push (January 8, 2009)
  9. Approximately 100 million viewers are expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
  10. Anheuser-Busch merged with InBev of Belgium in 2008WSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
  11. Three of the Budweiser ads will star the iconic Clydesdales that pull its vintage beer wagonWSJ: Bud to Strike Note of Pragmatism (January 16, 2009)
  12. Late night talk show host Conan O'Brien is featured in one of the Bud Super Bowl Ads

• Quotes

  • "We're long-term committed (to the game), through recession, boom or bust. It's the best way for us to reach the largest number of adult beer drinkers. There's not one meeting have I sat in where anyone questioned it."—Bob Lachky, Chief Creative Officer of Anheuser-Busch InBevTuscon Citizen: Can Companies Justify Super Bowl Ad Spending (January 30, 2009)

  
  

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