Bristol Palin formed a company called BSMP, LLC, which is a public relations and political consulting service. The initials represent the full name of former Alaska governor Sarah Palin's 19-year-old daughter, Bristol 'Sharon Marie' Palin. The new company was revealed in a report by Rachael Maddow on her MSNBC show which aired on January 5, 2009.

The young Palin, who is in the midst of a custody battle with her baby's father Levi Johnston, set her company up as a corporation. Maddow said this is "a common choice people make when they have money coming in from various sources," referring to the public relations aspect of the business, as well as the company's involvement as an ambassador for the Candie's Foundation. The Candie's foundation is a teen pregnancy prevention group with a focus on abstinence.http://www.huffingtonpost.com/2010/01/05/bristol-palins-new-compan_n_411920.html

On January 5, 2009, MSNBC's Rachael Maddow reported that the type of company Bristol Palin established is a public relations firm, according to the Classification code the document, that was posted online earlier that same day. The documents online show that the company is classified as a NIAC 541820, which is defined as a "public relations agency" that provides "lobbying" and "political consulting" http://1.bp.blogspot.com/_y1obSLk0ax4/S0MUa-CkAUI/AAAAAAAAEc0/2toU2-Nqo7c/s1600-h/bristol+llc+3.jpg Palin's lawyer confirmed that the company indeed belongs to Bristol Palin but the said the classification code "pertains to several areas but includes public relations." He also confirmed that Bristol Palin "provides public relations services" and is the ambassador for Candie's Foundation. Maddow speculated/joked, "Bristol Palin is about to launch a lobbying and consultancy firm to run her mom`s 2012 presidential campaign. Theoretically possible, but probably not."http://www.huffingtonpost.com/2010/01/05/bristol-palins-new-compan_n_411920.html