Sacha Baron Cohen is believed to be behind a stunt in Arkansas, in which two cage-fighting events advertised as "Blue Collar Brawlin'," culminated in the fighters kissing each other and tearing off each other's clothes. The event is suspected to be part of a prank designed to appear in the 2009 film Bruno, starring Cohen as a leatherclad and gay German television personality.The Smoking Gun: "Bruno" Pranks It Up (July 8, 2008)
Cage-Kissing Aftermath
After the fighters began to kiss each other, spectators reportedly began throwing beers and chairs at the cage. Dwight Duncan, the President and CEO of the Four States Fair Grounds in Texarkana said that his facility was "deceived."Associated Press: Fake Ark. Bouts Showing Men Kissing Draw Suspicion (July 8, 2008)
Bruno Pranks
In June, 2008, Bruno interviewed Israeli strategic analyst and former Mossad agent Yossi Alpher in Jerusalem, ostensibly for a basic discussion of the Israeli-Palestinian conflict. Bruno reportedly asked Alpher and his Palestinian counterpart question such as why the Jews refuse to return the pyramids, and why hummus is such a major part of the conflict.The Jewish Daily Forward: What Kind of Interviewer Confuses Hamas and Hummus? (June 30, 2008)