Singer and actress Britney Spears began her own successful line of perfume in 2004.

Britney Spears has released six fragrances as of 2008.

Curious was released in September 2004. It netted more than $100 million in its first year of sales. Curious won the "Best selling perfume" in 2004 and "Best Woman's Fragrance" in 2005. Curious: In Control was released in April 2006. Curious Heart was released in January 2008. Taglines include:

• "Do you dare?"
• "Are you?"

Fantasy was released in September 2005. Midnight Fantasy was released in December 2006. Taglines include:

• "Everybody has one."
• "Magic Begins at Midnight"

Believe was released in September 2007. Taglines include:

• "The greatest freedom is to believe in yourself"