This ad is part of Bridgestone's ad campaign running during Super Bowl XLV. It presents the statistic that more than 40 billion e-mails are sent daily, and in those e-mails, people share ideas, information, and personal thoughts. The narrator implies that among all that correspondence, "once in a while, something goes terribly, terribly wrong." The commercial then shows the interaction between two co-workers in adjoining cubicles. One of them, Rod, is verbally informed by his co-worker that he sent an e-mail "reply all" that was not supposed to go to everyone. He responds by yelling "No!" The viewer is then left to wonder what the contents of the e-mail were. This commercial's conclusion will air on February 6.