Brazil Fashion Week is also known as Sao Paulo Fashion Week and SPFW. The show celebrates its fifteenth year in 2010. The event is staged bi-annually (each January and June).

The Brazil Fashion Week began in 1996 and was originally called " Morumbi Fashion Brazil". The name was changed to Brazil Fashion Week in 2001.

Now in 2010, the Brazil Fashion Week is the most prestigious and important Fashion Show in the whole of South America. The Brazil Fashion Week is particularly renowned for its beachwear. Many famous Fashion Designers choose to exhibit at the Brazil Fashion Week, these include Alexandre Herchcovitch, Amir Slama and Tufi Duek as examples.

Alexandre Herchcovitch was the star designer at this show, according to the reviewers at Trendland. His male models' faces were made up to look like skulls. He presented large-shouldered men's fashions reminiscent of the 1980s. By contrast, his female models wore little makeup, although their outfits were also reminiscent of the 1980s getups that Michael Jackson used to wear.http://cyanatrendland.com/2010/01/25/sao-paulo-fashion-week-fw-2010-runway-review/

Niemeyer's Bienal Building was made to look like a Tokyo setting in honor of the 100th anniversary of Japanese immigration to Brazil. Alexandre Herchcovitch presented military inspired designs. Fashion Designer Neon brought ethnic patterns and shapes from Mexico, but in modern fabrics with modern prints. Oestudio presented their usual creative cuts and exaggerated hems this time in geometric shapes.http://www.coolhunting.com/style/so-paulo-fashio-3.php

Runway model Alicia Kuczman stole the show this time with her dramatic poses, notably putting her hands up to her face as if peering into a darkened room through a window from outside.http://www.theimagist.com/taxonomy/term/6451 Alicia was 16 during this show. She walked in 26 out of all 27 shows in Rio De Janeiro after this show.http://madeinbrazil.typepad.com/madeinbrazil/2010/01/alicia-kuczman-spfw.html

Alexandre Herchcovitch was in his red period. 2nd Floor presented young men's fashions that featured traditional sport coats over baggy pants. Amapo offered V necked shirts and sweaters in combinations of black, white and blue.http://niwde.blogspot.com/2009/04/sao-paulo-fashion-week-mens-fallwinter.html