Bratz dolls are a line of toy dolls manufactured by MGA Entertainment. The line of dolls was first released in June of 2001.http://www.newamerica.net/publications/articles/2006/little_hotties_4487 First year sales for Bratz were low, dismissed by many retailers and toy critics.http://www.newamerica.net/publications/articles/2006/little_hotties_4487. In 2006 however, sales for Bratz dolls represented 40% of the toy doll market, second only to the Barbie line of products from their rival, Mattel.

The Bratz dolls collection consists of four dolls made of molded plastic with movable articulations. They measure ten inches in height and are distinguished by their thin body frame and oversized heads.http://www.newamerica.net/publications/articles/2006/little_hotties_4487 Often a source of controversy, the dolls are manufactured to appear wearing eyeshadow and heavily glossed lips.http://www.newamerica.net/publications/articles/2006/little_hotties_4487

The original collection of Bratz dolls consisted of four dolls, Cloe, Jade, Sasha and Yasmin. Subsequent collections were added to the Bratz line including: Lil' Bratz, Bratz Babyz, Bratz Kidz, Bratz Boyz, Itsy Bitsy Bratz, Bratz Lil' Angelz, Braz Petz and Be-Bratz.http://www.bratz.com/index.php?section=product&category=core&season=sp09

The collections are kept fresh by having particular themed sets released on a yearly basis. Each theme is constructed around the core characters in a collection sold in attire and accessories for a particular situation. Play sets and additional accessories for each theme are also sold.http://www.bratz.com/index.php?section=product&category=core&season=sp09

In July of 2008, Mattel won a federal lawsuit for copyright infringement brought against MGA Entertainment, the manufacturer of Bratz dolls, over the original conceptualization of the Bratz line.http://www.nytimes.com/2008/07/18/business/18toy.html?_r=2&ref=business&oref=slogin

The lawsuit claimed, and the jury sustained in their verdict, that Carter Bryant, the Dollz creator, had been under contract to Mattel at the time that he had created and developed the initial concept for the original Bratz doll collection, thus making them the intellectual property of Mattel.

Although at the time of the verdict, Bratz dolls had already surpassed $1 billion dollars in sales and the original suit brought about by Mattel was demanding $500 million dollars in damages, the jury only awarded $100 million to Mattel, citing that the intellectual property governance only extended to the first generation of Bratz dolls and as such all subsequent lines were purely the intellectual property of MGA Entertainment.