Boxee

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  • Boxee is a software platform that allows users to utilize video, audio and view digital photos on their laptop computer or an HDTV television. Using sources like CBS.com and Netflix for online content as well as media already on users' computers, the software provides a unique media browsing experience.

    On February 18, 2009, Hulu, citing pressure from content providers, announced that their content would no longer be available via Boxee. In a blog post, the CEO of Hulu.com, Jason Kilar, referred to the situation as maddening and stated "there is no immediate win here for users".Hulu Blog: Doing hard things (February 18, 2009)

  • Fast Facts

    1. CEO: Avner RonenThe New York Times: Boxee, Used to View Web on TV... (January 17, 2009)
    2. Year established: 2007The New York Times: Boxee, Used to View Web on TV... (January 17, 2009)
    3. Industry: Internet Media
    4. HQ: New York CityThe New York Times: Boxee, Used to View Web on TV... (January 17, 2009)
    5. Beta launch: 2007
    6. Alpha launch: 2008
    7. Funding: $4 million in 2008The New York Times: Boxee, Used to View Web on TV... (January 17, 2009)
    8. Slogan: "You are now free to be entertained"
    9. Almost 200,000 users as of January 2009
    10. Currently publicly available only for Ubuntu Linux and Apple's OS X
  • Background

    Started in 2007 with a private beta test, the company launched a private alpha version in 2008. Building momentum, the software and concept was featured in a demonstration booth at CES 2009, garnering much attention from cable media as well as everyday Internet media users. Claiming a user base of 100,000 with a waiting list of an additional 100,000 at the time of the show, the founder and CEO, Avner Ronen, indicated he wants to see a user base of one million users. He also indicated that monetizing would come secondary to attracting users for the service.Media Memo: Did Big Cable Force Hulu Off Boxee... (February 18, 2009)
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