Sheryl Crow is joining ranks with celebrities Jennifer Lopez and Victoria Beckham with her foray into the fashion design business. Her company, Bootheel Trading Co. by Sheryl Crow, sells an eco-friendly and affordable line of denim jeans and shirts.LALate News: Sheryl Crow Jeans Bootheel Trading! (July 31, 2008) The clothing is scheduled to arrive at stores in fall 2008.