• Boost Mobile is an Irvine, California based subsidiary brand of Nextel. It originally launched in Australia in 2000. In 2001 the brand expanded to New Zealand. Peter Adderton and Craig Cooper brought Boost to the United States in 2001 through a partnership with Nextel Communications. In 2003, Nextel purchased 100% of the American division of Boost Mobile. The Boost brand is markets mainly to the teen and young adult demographics, and is known for using celebrities in its commercials. Boost is also known for its catchy slogan "Where you at?"

  
  *Important Update*

  On October 29, 2009 Sprint Corp. owner of subsidy Boost Mobile Inc. Announced it had added over 400,000 new subscribers to the pre-paid phone service. http://newsreleases.sprint.com/phoenix.zhtml?c=127149&p=irol-newsArticle_newsroom&ID=1348150

  Even more notable Boost Mobile announced pre-paid subscribers now had access to *call waiting*, a feature not previously available on the iDen based wireless cellular service.

• Fast Facts

  1. Year Established: 2000
  2. Industry: Wireless Services
  3. Phone: 949-789-4800
  4. Fax: 949-789-4888
  5. HQ: Irvine, California
  6. VP Finance: John Woodlock
  7. CMO: Darryl Cobbin
  8. Other key people: Michael Lanzon

• Key Dates

  1. 2000: Boost Mobile was founded
  2. 2001: Expands to United States
  3. 2003: Acquired by Nextel

• Celebrity Spokespeople

  • Fat Joe
  • Master Shake
  • Eve
  • Travis Barker
  • Kanye West
  • Ludacris
  • Richard Hamilton
  • Nick Cannon
  • The Game
  • Young Jeezy
  • Jermaine Dupri
  • Mockey Avalon

  
  

  
  Boost Mobile is a mobile phone service provider that focuses on the teen and young adult market.

• Fast Facts:

  1. Founded: 2000
  2. Parent Company: Sprint Nextel Corporation
  3. General Manager: Don Girskis
  4. Slogan: "Where you at?"

• Related Mahalo Pages

  Helio | AT&T | T-Mobile | VM | Helio | MetroPCS | Vodafone

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