The Bonnaroo Music & Arts Festival is held annually in Manchester, Tennessee over four days in June. With a musical menu encompassing rock, alternative rock, blues, jazz, metal, country and beyond, Bonnaroo has risen to become one of the premiere American music festivals. In 2009, CNN paid homage to Bonnaroo Music and Arts Festival by citing it as one of "The World's Best Music Festivals." In 2008, Rolling Stone honored Bonnaroo with it's award of "Best Festival." http://www.cnn.com/2009/TRAVEL/04/28/summer.festivals/index.html?eref=rss_travel

Bonnaroo is produced by Superfly Productions and AC Entertainment, and includes a wide variety of special activities, educational events, and promotional attractions along with it's featured live music performances. http://www.bonnaroo.com/about.aspx

Count on the sponsors of Bonnaroo to come up with fun, offbeat ways to promote their event ...in 2010 they did not disappoint, and offered a uniquely innovative approach to getting the word out via video trailers!

The trailer page at bonnaroo.com offers the option to create a customized trailer that you can easily share with friends. Visitors are given the opportunity to select from three film genres--action, romantic comedy, or drama--and email a trailer parodying that genre to anyone you'd like to invite to Bonnaroo. There is also the option to share your chosen trailer via Facebook, Twitter, or MySpace. See videos below for two variations of the 2010 trailer. http://trailer.bonnaroo.com/

More great promotional videos can be found on Bonnaroo's Facebook page. Some offer fun insight into preparing for this year's fest, while others share interviews and musical performances from past years at the 'Roo. http://www.facebook.com/bonnaroo?v=app_2392950137

Those who are not able to attend Bonnaroo can always enjoy a bit of the experience vicariously by checking out that many amateur videos that are posted online via YouTube and other video hosting services.

If you're planning to attend this year, please be mindful of Bonnaroo's very specific rules about what types of cameras you're allowed to bring. See the "Fast Facts" section on this page for basic info. You can also read and participate in a discussion about the festival's camera policy on the message board at http://community.bonnaroo.com. http://community.bonnaroo.com/service/displayDiscussionThreads.kickAction?as=12058&w=79174&d=170848

Have a great time at this year's 'Roo! Those of us who can't attend this year look forward to you sharing your videos online when you return :-)