Bloomberg LP is a financial services company that provides constant information about world financial markets and business dealings to customers and to viewers via Bloomberg News. The company was founded by Michael Bloomberg in 1981 and was created for the purpose of bringing "transparency and clarity to capital markets with better, faster access to information."http://www.bloomberg.com/about/

The professional services arm of Bloomberg offers customized and detailed financial information to businesses with highly developed data sources, such as Bloomberg Professional. One of these products is the Launchpad which was redesigned in 2010. The computer program is adaptable for different kind of businesses and serves as an information portal that contains data such as pricing monitors, business news and market analysis.http://www.bloomberg.com/professional/charts_launchpad/ This program and others like it can be purchased directly from sales professionals at Bloomberg and often requires special training in order to be used properly.http://www.bloomberg.com/apps/feedback?site=sales

• 1. 1981 - Bloomberg is foundedhttp://www.bloomberg.com/about/

• 2. 1990 - Bloomberg News is foundedhttp://www.bloomberg.com/solutions/bloomberg_news/

• 3. 1996 - Bloomberg debuts Tradebook, a global agency brokerhttp://www.bloomberg.com/solutions/bloomberg_tradebook/

• 4. 2008 - Business Exchange, an online news and information service, is launchedhttp://www.bloomberg.com/solutions/bloomberg_news/digital/

• 5. 2009 - Bloomberg acquires ownership of the magazine BusinessWeekhttp://www.foliomag.com/2009/bloomberg-shuts-down-businessweek-smallbiz

• 6. 2010 - Bloomberg partners with the NFL to launch Bloomberg Sports "Decision Maker" as part of Fantasy Footballhttp://www.bloomberg.com/news/2010-09-13/nfl-com-and-bloomberg-launch-fantasy-football-product-as-part.html

A separate department of the Bloomberg company is Bloomberg News, a 24 hour a day, 7 day a week news service that provides up to the minute financial services news that relates to world financial markets. The news division of Bloomberg began in 1990 and has grown to publish over 5,000 news reports daily.http://www.bloomberg.com/solutions/bloomberg_news/ The company now operates a cable television channel, posts videos to Internet sites, such as YouTube and uploads news videos to its own website each day.http://www.bloomberg.com/tv/