Total Access is an online movie rental subscription program from the Blockbuster company. The program offers flexibility in obtaining movies, by allowing customers to order by mail only, or the option to exchange the movies in a physical store location. The company is considering offering a subscription plan, with an extra yearly fee, that would lower pre-rental prices. December 2007 subscription prices were $19.99 a month, for three DVD rentals by mail, and the ability to exchange up to five DVDs in a store. The prices increased to $34.99 for movies by mail and unlimited in-store exchanges. Blockbuster is in competition with the online movie rental company, Netflix.

1. Order and receive movies by mail
2. Return movie by mail and a new movie ships when it is received-free shipping-no late fees
3. Return movie to the store and a new movie ships immediately and you get a free in-store rental
4. One free in-store rental coupon each month - $4 in-store late fee would apply if late

• Sign-up: Total Access Plan (Sponsored)

• Official Site: Blockbuster Total Access Sign Up (Sponsored)

• Official Site: How It Works

• • Google News: Blockbuster Total Access

• Money Smart Life: Blockbuster Total Access - Free Two Week Trial (April 2, 2008)

• Video Business: Blockbuster Pitches ‘Access’ to Sports Fans (April 2, 2008)

• PRNewswire: Blockbuster Launches Totally New Way to Rent Movies (November 1, 2006)

• iFilm: Blockbuster Video commercials

• • Slate Magazine: The last days of Blockbuster (January 9, 2006)

• Variety.com: Vid biz gets shaft from jolting techno-changes, quixotic consumers (October 9, 2005)

• Yahoo! Finance: Profile for Blockbuster

• Wikipedia: Blockbuster Background

• Official Site: Blockbuster Online Company Overview