Blendtec is a subdivision of K-TEC, a company founded by Tom Dickson in 1975. Dickinson's innovations began when he combined a vacuum cleaner motor with a milling chamber to create a more efficient method for milling wheat. The K-TEC Kitchen Mill, as it was called, helped Dickinson get his company off the ground.

K-Tec's Blendtec division took off as smoothie companies searched for a high powered, durable commercial blender. Blendtec would help lead the way in blending technology, by developing some of the first electronically controlled blenders, with programmable blend cycles, and in-counter motors. Blendtec blenders can be found in restaurants, ice-cream parlors, juice bars, and gyms around the globe.

Blendtec is best known for the "Will it Blend?" marketing campaign, which usually features Dickson blending a variety of strange objects that one would not normally expect to see in a blender.

The linchpin to the Blendtec marketing strategy is the series of viral marketing videos known as "Will it Blend?" featuring Dickson. It involves a variety of different objects being thrown in a Blendtec device to see if indeed, it would blend.

One of the most famous Will it Blend? creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola (without the can). Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's Today and served to Meredith Vieira.http://www.theage.com.au/news/national/can-he-blend-it-yes-he-can/2007/10/27/1192941402612.htmlhttp://www.msnbc.msn.com/id/16657539/

Along the way, Dickson has blended such things as hockey pucks, oysters, cell phones, credit cards, cassette tapes, golf clubs, cubic zirconium, NERF footballs, a baseball and a garden hose, among many others. His most recent test involved the complete destruction of Apple's new Ipad, which was relatively obliterated.http://www.dailyworldbuzz.com/blendtec-destroys-apple-ipad/37060/ In keeping with the pop culture legendary status of Chuck Norris, a Norris action figure is mixed in with a random assortment of bad guy action figures. The bad guys are all pulverized into dust, while the Norris one emerges unscathed.

• Mix n' Blend - Mixer blender combo
• The Total Blender - Table top blender
• Connoisseur - In-counter blender for the home

• Waring

• Kitchenaid

• Farberware

• Pfaltzgraff

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