The Black Eyed Peas along with Alicia Keys headlined the 2010 World Cup Opening Ceremony event in South Africa.http://www.nme.com/artists/black-eyed-peas The band were broadcast live globally from the Orlando Stadium in Soweto, Johannesburg, South Africa. The World Cup opening event started at 8PM local time and lasted in total for about 3 hours.http://www.prlog.org/10708874-watch-fifa-world-cup-2010-opening-ceremony-fifa-world-cup-2010-live-stream-online-free.html

Also performing at the event alongside the Black Eyed Peas were other leading American Musicians, such as "John Legend" and "Alicia Keys". Africa was represented heavily due to the World Cup being staged there for the first time in 2010. African performers included "Angelique Kidjo", "Amadou & Mariam", "BLK JKS", "The Parlotones", "Tinariwen", "Vieux Farka Touré" and "Vusi Mahlasela". Also in appearance were two Colombian musicians, world famous Shakira was joined by fellow Colombian, Juanes.

The Black Eyed Peas have performed in many similar concerts before. Examples include performing on the Live Earth event on July 7, 2007 at Wembley Stadium. The band performed live at the Grammys on January 31, 2010, winning three of the six categories nominated for.

The Black Eyed Peas are a band which originated in Los Angeles in 1995 when band members Will.I.Am, Taboo and Apl.De.Ap formed the band. The Black Eyed Peas cover several genres including Hip-hop, pop, dance & R&B.

Realizing the need for a female member, the band tried to sign Nicole Scherzinger (now of the Pussycat Dolls) but failed because she was under contract. Fergie eventually secured the role, becoming the fourth band member and she has been very successful with the band.

The Black Eyed Peas have sold an estimated 35 million albums to date, recording on the Interscope and A&M labels.http://www.nme.com/artists/black-eyed-peas During 2009 the band topped the US Billboard 100 singles charts for an unprecedented twenty six weeks of the year.