The Black Eyed Peas were one of the large group of performers who entertained viewers during the 2010 American Music Awards (AMAs). The AMAs took place on November 21, 2010 at the Nokia Theater in Los Angeles, California. The Peas were named as performers in a last minute addition to a line up which included Justin Bieber, Rihanna, Diddy, Bon Jovi, Usher, Pink, and Katy Perry among others.http://abc.go.com/shows/american-music-awards/performers

The Black Eyed Peas performed their single "The Time" at the Sunday evening awards show.http://www.blackeyedpeas.com/home/news/813403 The event aired live on ABC networks beginning at 8 p.m. Eastern. Dick Clark established the AMAs, in 1973, when the Grammys moved away from the ABC network.http://www.last.fm/event/1741989+The+38th+Annual+American+Music+Awards The Peas also performed at the 2009 American Music Awards entertaining fans with a medley of their songs "Meet Me Halfway" and "Boom Boom Pow".http://www.mtv.com/news/articles/1626834/20091122/black_eyed_peas.jhtml

The Black Eyed Peas group is made up of members Will.i.am, Apl.de.ap, Fergie, and Taboo. The group originated with just Will.i.am and Apl.de.ap under the band name Atban Klannin in 1988. In 1995, the band name changed to Black Eyed Peas and in 2003, Fergie joined the group.http://www.amazon.com/Black-Eyed-Peas/e/B000APF6H2/ref=sr_tc_2_0?qid=1264667533&sr=8-2-ent The Peas are a six time Grammy winning group and won the group award for both the pop/rock and the soul/R&B categories at the 2009 AMAs.http://abc.go.com/shows/american-music-awards/past-winnersThe Black Eyed Peas are nominated for the Favorite Band, Duo or Group in the pop/rock category at the 2010 AMAs.http://www.blackeyedpeas.com/home/news/811668

The song “The Time (Dirty Bit)” is the first single from the album called The Beginning. The Beginning, the Peas' sixth album, will be released on November 30th, 2010. On the group’s website, Will.i.am explains the basis for the new album, saying it is about things going on in the world today and is about …”being experimental and taking songs we've liked from the past and playing around with sick, crazy beats." The experimenting and change in beat is seen in the first single “The Time (Dirty Bit)” with the song containing parts of the theme from Dirty Dancing, "I've Had the Time of My Life."http://www.blackeyedpeas.com/home/news/811668