Bizrate.com is the world's largest shopping search engine and comparison shopping service. It was founded in 1996 and is now owned by Scripps Networks Interactive Inc. The company name was changed from Bizrate.com Inc. to Shopzilla Inc. in 2004, though Shopzilla Inc. still operates both the Shopzilla.com and Bizrate.com websites.http://www.payperclickuniverse.com/other-pay-per-click-search-engines.php?se_id=26
History
Bizrate.com Inc. was founded in 1996, but the company name was changed to Shopzilla Inc. in 2004. In June 2005 it was acquired by E.W. Scripps Co. for $525 million in cash.http://www.crunchbase.com/company/bizrate
Bizrate.com is currently operated by Shopzilla Inc., though it currently functions as a separate website from Shopzilla.com. Since the acquisition, E.W. Scripps has split into two publicly traded companies, with the new company being called Scripps Network Interactive. Shopzilla Inc., being a web property and not involved with print news or broadcast TV, was placed under the Scripps Network Interactive umbrella.http://paidcontent.org/article/419-draft-ew-scripps-to-split-in-two-scripps-network-interactive-to-be-spun/
Community and Culture
Bizrate.com does not focus on accumulating users and their contact information or creating a community atmosphere with forums and other tools. They generate their revenue primarily through referral fees paid by merchants, and therefore focus their efforts on click-throughs rather than alternatives sometimes pursued by more community-minded websites like CPI advertising.
