bit.ly is a popular URL shortener, with advanced features such as analytics. bit.ly has gathered approximately $2 million in funding, which allows users to feel confident that it'll be around for a while. Some of the investors in bit.ly are also investors in Twitter, including Chris Sacca. http://www.crunchbase.com/company/bit-ly In mid 2009, Twitter switched to bit.ly as its default URL shortener, which was previously the popular but feature-less TinyURL.
On August 9, 2009, tr.im, a competitor to bit.ly, discontinued service. On August 10, 2009, bit.ly said they've offered to take over tr.im's URL mappings starting as soon as August 11, 2009. tr.im's founder has not spoken publicly about bit.ly's offer.
References
Fast Facts
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Headquarters
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Competitors
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Funding
$2 million
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Parent company
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Launched
Mid 2008
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Fact:
Users can specify a custom alias (bit.ly/youralias)
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Fact:
Users can view advanced analytics about their URLs, including the number of clicks and where people are clicking from in the world
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Fact:
Firefox add-on available, feature-rich bookmarklets also available
