bit.ly

- Headquarters: New York City, New York, U.S. http://www.crunchbase.com/company/bit-ly
- Competitors: TinyURL, is.gd, DiggBar, tr.im
- Funding: $2 million http://www.crunchbase.com/company/bit-ly
- Parent company: Betaworks
- Launched: Mid 2008 http://www.readwriteweb.com/archives/bit...
Features
- Users can specify a custom alias (bit.ly/youralias)
- Users can view advanced analytics about their URLs, including the number of clicks and where people are clicking from in the world
- Firefox add-on available, feature-rich bookmarklets also available http://bit.ly/app/tools

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bit.ly is a popular URL shortener, with advanced features such as analytics. bit.ly has gathered approximately $2 million in funding, which allows users to feel confident that it'll be around for a while. Some of the investors in bit.ly are also investors in Twitter, including Chris Sacca. http://www.crunchbase.com/company/bit-ly In mid 2009, Twitter switched to bit.ly as its default URL shortener, which was previously the popular but feature-less TinyURL.
On August 9, 2009, tr.im, a competitor to bit.ly, discontinued service. On August 10, 2009, bit.ly said they've offered to take over tr.im's URL mappings starting as soon as August 11, 2009. tr.im's founder has not spoken publicly about bit.ly's offer.

bit.ly News
- Bit.ly Gets Serious About Spam
  
  by Brian Prince Bit.ly, the popular URL-shortening service integrated into Twitter's Web-based service itself, has employed a number of third-party services ... (December 01, 2009)
  PC Magazine
- Tiger Woods 'took sleeping pills to boost sex life with mistress'
  
  Plus, chalking this one up to bad timing - c.. http://bit.ly/4x4jlb girlseo the Three Misstresses of Tiger Woods: there are three women linked with Tiger ... (December 04, 2009)
  Gaea Times
- Bit.ly gets layered security for users
  
  Bit.ly, which sees the most use from social platforms like Twitter, is set to roll out some new protections by the end of the year. Bit.ly has teamed up ... (December 04, 2009)
  The Tech Herald
- Bit.ly Inks Malware-Spotting Deals
  
  Spammers can use shortening services to hide fraudulent Web addresses in innocuous bit.ly and tinyurl links. On Monday, Bit.ly announced partnership with ... (December 01, 2009)
  Wall Street Journal
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Mahalo Answers for bit.ly
- Can someone give a quick crash course on how to use bit.ly with Twitter? 3 Answers
  
  Actually bit.ly provides its own Analytics...so that is the answer to your second question. As for using it with Twitter, take a look at my page: http://www.mah... read more
- How come my bit.ly trackings for some of my Mahalo Pages are not corresponding to Mahalo's trackings? 2 Answers
  
  I know the Mahalo stats are not 100% yet. I must say though as a long time bit.ly user I can assure you their stats have also never been 100% either. I tried t... read more
- what is the business model of services like bit.ly? 1 Answer
  
  Url shortcuts represent a huge opportunity to capture interesting traffic data. Each shortcut signals a page that's of "importance" to a real human user and a... read more
- If I shorten a URL in Tweetdeck, how can I get it to show up in my bit.ly stats? 3 Answers
  
  I had this problem when I used Tweetdeck (over a year ago now, I think) it is for this exact reason I switched to Twhirl, they allow you to use your own Bit.ly ... read more
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