Bill Heard Enterprises is an automotive dealership company that was first built in 1919 by W.T. Heard Sr. in Columbus, GA. The company has remained as a family owned company and began expanding their automotive dealership. This company grew tremendously and soon they had 14 dealerships. This company became known as the largest automotive dealership in the world, until September 24, 2008. http://www.aboutus.org/BillHeardChevrolet.com
Unfortunately, during the recession this group of dealerships was unable to save their company and 3500 employees lost their job. They used to be one of the major sellers of Chevrolet cars and trucks. The company decided to close all of its dealership locations that were throughout the United States. Many local families were affected by these closures, since most had worked there for many years. http://www.bizjournals.com/orlando/stories/2008/09/22/daily36.html
In addition, new customers had to deal with hassles, which caused each buyer to remain in limbo until it was straightened out. The Better Business Bureau received numerous complaints about the car dealership from their angry customers. However, the company filed for bankruptcy and this has left customers feeling angry and betrayed. http://jalopnik.com/5056225/exclusive-inside-the-fall-of-bill-heard-chevrolet-the-worlds-largest-chevy-dealership
General Motors is the maker of all products they sell, but the denied having played a part in the decision to close the dealerships doors. Chevrolet doesn't have any ownership in the Bill Heard Enterprises and are not responsible for their failures and mistakes. Thankfully, several dealership are reopening, but under new management and new names. Even, NASCAR legend Rick Hendrick has started his own automotive dealership in Buford, GA. http://hendrickbuford.uptracs.com/about.php
Featured Video of Rick Hendricks Chevrolet
This is a video that shows a commerical for the Rick Hendrick Chevrolet, who is a NASCAR legend due to his growing race teams and success as racecar owner. He took over several of the Bill Heard Chevrolet automotive dealerships and changed the management. The company is looking to please the loyal consumer and attract new customers.
Bill Heard Chevrolet Blogs and Commentaries
- Alabama Blog: Bill Heard closing auto dealerships