Beware of the Doghouse is a viral video campaign for J.C. Penney. In the video, a man gets his wife a cherry-red "dual bag" vacuum cleaner as a gift for their wedding anniversary. The irate wife then orders him into a literal doghouse. There, he finds a number of men who did similar stupid things have been incarcerated for their crimes. The video implies that buying jewelry for their spouses is the only way to leave the doghouse.MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
Quotes
"I got my wife extra RAM memory for her computer as a gift, I even attached a note that said 'thanks for the memories.' It didn't go down very well."Metacafe: Beware of the Doghouse
Beware of the Doghouse News
The Doghouse: Home page
Wired: Welcome to the Doghouse: J.C. Penney Goes Viral (December 15, 2008)
MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
The Casual Reporter: Don't Get Put in the Doghouse! (December 9, 2008)
Metacafe: Beware of the Doghouse
References
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Campaign includes viral video and Web siteThe Doghouse: Home page
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Doghouse includes parole board consisting of three womenMetacafe: Beware of the Doghouse
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Doghouse chores include folding laundryMetacafe: Beware of the Doghouse
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Woman's voice with suggestions to "listen better" "stop checking out other women in restaurants" and "apologize without caveat" and others plays constantlyMetacafe: Beware of the Doghouse
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"In the doghouse" is a figure of speech that means someone is in trouble for doing something foolish
