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- Running Time: 4:42Metacafe: Beware of the Doghouse
- Has been viewed more than 1.7 million times as of December, 2008MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
- Uploaded to the Internet November 21, 2008MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
- Campaign includes viral video and Web siteThe Doghouse: Home page
- Web site links with Facebook to put people in the doghouseMSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
- Doghouse includes parole board consisting of three womenMetacafe: Beware of the Doghouse
- Doghouse serves chai tea and quiche at mealsMetacafe: Beware of the Doghouse
- Doghouse chores include folding laundryMetacafe: Beware of the Doghouse
- Woman's voice with suggestions to "listen better" "stop checking out other women in restaurants" and "apologize without caveat" and others plays constantlyMetacafe: Beware of the Doghouse
- "In the doghouse" is a figure of speech that means someone is in trouble for doing something foolish
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Beware of the Doghouse is a viral video campaign for J.C. Penney. In the video, a man gets his wife a cherry-red "dual bag" vacuum cleaner as a gift for their wedding anniversary. The irate wife then orders him into a literal doghouse. There, he finds a number of men who did similar stupid things have been incarcerated for their crimes. The video implies that buying jewelry for their spouses is the only way to leave the doghouse.MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
Quotes
"I got my wife extra RAM memory for her computer as a gift, I even attached a note that said 'thanks for the memories.' It didn't go down very well."Metacafe: Beware of the Doghouse-
Beware of the Doghouse News
- The Doghouse: Home page
- Wired: Welcome to the Doghouse: J.C. Penney Goes Viral (December 15, 2008)
- MSN Money: JCPenney Warns "Beware of the Doghouse" (November 21, 2008)
- The Casual Reporter: Don't Get Put in the Doghouse! (December 9, 2008)
- Metacafe: Beware of the Doghouse
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