The Betty Crocker Cookbook (10th edition, John Wiley and Sons, 2006) is a cookbook sponsored and written by the staff at General Mills, the holders of the Betty Crocker trademark. First published in 1950 as Betty Crocker's Picture Cook Book, the Betty Crocker Cookbook is the flagship book of a large collection of books with the Betty Crocker name.http://www.cookbkjj.com/college/betty_crocker.htmThe Betty Crocker Cookbook is available in binder, trade paperback and comb-bound formats, as well as several special interest formats such as bridal, heart health, and breast cancer.http://www.goodreads.com/book/show/751235.Betty_Crocker_s_Cookbook_Bridal_EditionIt has traditionally made extensive use of photography and charts for easy presentation of data and cooking techniques. It is sometimes informally referred to as "The Big Red", a term which General Mills has trademarked.http://www.bettycrocker.com/community/forums/25/19105

The first Betty Crocker Cookbook was published in 1950 by General Mills. It was a hardcover book entitled Betty Crocker's Picture Cook Book. Before the 50s, Betty Crocker was created and in 1924, what would become the popular TV show Betty Crocker Cooking School of the Air was first broadcast. General Mills wasn't established until 4 years later, and then, in 1936, the first portrait of Betty was concocted. This portrait has changed over the years in order to accommodate style.http://www.cookbkjj.com/college/betty_crocker.htm

Before General Mills published their first Betty Crocker book, they put out pamphlets that included written out recipes.http://www.cookbkjj.com/college/betty_crocker.htmEver since the release of The Big Red, 9 more editions of the book have come out and there is even a Betty Crocker Mobile Cookbook that lets you get access to recipes from your phone and also matches specific ingredients you choose to appropriate recipes.http://www.libraryjournal.com/article/CA6719430.html?industryid=47123

The overall series includes books on subjects such as cooking basics, entertaining, ethnic food, and the like, as well as the Betty Crocker: Kids Cook book and the bilingual English/Spanish Cocina Betty Crocker. In addition, the original 1950 edition and the Betty Crocker Cooky Book have been reprinted as facsimiles.