Super Bowl Commercials are one of the highlights of the Super Bowl, and the 30 second ad spots purchased are the most expensive advertising of the year. For Super Bowl XLV in 2010, the cost of each commercial was estimated at $2.8 - $3.0 million, with many companies buying multiple ad spots. General Motors is an example of this, and while they did not advertise during Super Bowl XLIV or Super bowl XLVII, they have purchased 5 spots for Super Bowl XLV. http://www.reuters.com/article/idUSTRE70D6QL20110114
Because of the cost and the competition, where many other commercials will also be aired and viewership is at its highest, Super Bowl ads are some of the most extravagant a company will produce. With costs nearing $100,000 USD per second of air time, a company can not afford to produce a sub par ad.
This competition leads to some truly great commercials, with no shortage of critics to review and critique each commercial. Dozens of "best of" lists featuring the top commercials can be found online for every Super Bowl, however, there is no authoritative source on the topic.
2010 Doritos Super Bowl Ad
Doritos 2010 commercial for Superbowl XLIV features a dog owner who places a bark collar on his pet, and then orders him to bark if he wants a chip. The dog instead tricks the owner by removing his bark collar and placing it on the owner, rendering him incapable of speech without being shocked. The dog uses this time to steal the chips while his owner is shocked repeatedly on the ground.
2010 Snickers Super Bowl Ad featuring Betty White
In 2010, Betty White played a role in the Snickers Super Bowl Ad. As she plays football, it becomes apparent that she is actually a young man who, plagued by hunger, is playing like Betty White would. After help from a female spectator, Betty White is given a Snickers bar, which causes her to become the young man and rejoin the game at full force.
References
Fast Facts
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2011 Price
$2.8 - $3.0 million per 30 second ad spot
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2011 Network
Fox
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2011 Event
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Length
30 seconds or longer
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Where
Cowboys Stadium in Arlington, Texas
