Behr Paint is a residential paint and finish manufacturer, sold exclusively through Home Depot retail outlets. Founded by Otho Behr, Jr., and headquartered in Santa Ana, California, Behr features over 4000 color samples in their line, with over 1800 shades blended. http://www.behr.com/dsm-ext/v/index.jsp?vgnextoid=9d68ea6621ca5110VgnVCM1000008119fea9RCRD&vgnextfmt=default#vgnextoid=4d4bb5141684c110VgnVCM1000006b0910acRCRD;view=36;channel=HEADER_NAV
Soon after World War II, Behr began selling linseed oil to paint stores from the back of his station wagon. Responding to the customer’s demands for a product that performed better on redwood than linseed oil did, Otho asked his father, Dr. Otho Behr, Sr. for assistance. Dr Behr was a talented chemist, who helped Otho, Jr. develop a better performing formula. With the success of their first formula, the Behrs began producing a clear finish and stain for redwood in the family garage. http://www.behr.com/dsm-ext/v/index.jsp?vgnextoid=9d68ea6621ca5110VgnVCM1000008119fea9RCRD&vgnextfmt=default#vgnextoid=4d4bb5141684c110VgnVCM1000006b0910acRCRD;view=36;channel=HEADER_NAV
In 1948, Behr relocated the business to an 800-foot Q-Hut, located in Pasadena, California. The company was called the BEHR Process Corporation, and enjoyed immediate success. The business expanded across the United States and around the world, into Canada, China, Guam and India. http://www.behr.com/dsm-ext/v/index.jsp?vgnextoid=9d68ea6621ca5110VgnVCM1000008119fea9RCRD&vgnextfmt=default#vgnextoid=4d4bb5141684c110VgnVCM1000006b0910acRCRD;view=36;channel=HEADER_NAV
Nearly 40 years after opening the business, the BEHR Process Corporation expanded into interior and exterior paints, in 1986. This changed the company’s main product from stains and varnishes to paint.
The company remained under private ownership until 1999, when the BEHR Process Corporation was acquired by the Masco Corporation of Taylor, Michigan. The Masco Corporation is a company that specializes in the manufacturing and distribution of building and branded consumer products for the construction and home improvement markets. http://www.behr.com/dsm-ext/v/index.jsp?vgnextoid=9d68ea6621ca5110VgnVCM1000008119fea9RCRD&vgnextfmt=default#vgnextoid=4d4bb5141684c110VgnVCM1000006b0910acRCRD;view=36;channel=HEADER_NAV
Using Behr for DIY Projects
Individuals interested in do-it-yourself paint and finishing projects, are provided a number of tools through Behr’s in-store and online stations. Online, at Behr’s website, www.behr.com http://www.behr.com/Behr/home# step-by-step ‘how to’ projects are listed, along with the list of supplies needed to complete the task. Individuals can browse project ideas, customize projects to suit their individual taste, select color samples, and purchase the necessary paints and finishes to complete the project. http://www.behr.com/Behr/home#vgnextoid=9d68ea6621ca5110VgnVCM1000008119fea9RCRD;channel=HEADER_NAV;view=25 Prices for Behr products vary, based on the shade, line, and size of the product. http://www.homedepot.com/webapp/wcs/stores/servlet/ContentView?pn=KH_BP_PA_BEHR_Products_Brand&langId=-1&storeId=10051&catalogId=10053&navFlow=3&searchRedirect=behr&cm_sp=searchredirect-_-behr_brand_LP-_-x-_-x&locStoreNum=6655&marketID=197
