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• Bebe is an American clothing line founded by Italian designer Manny Mashouf in 1976. Bebe designs contemporary apparel and accessories for women, focusing on ages 21 - 35. Bebe styles are sophisticated, modern and sexy, catering to the working woman who prides herself on her appearance.

• Fast Facts

  1. Founded by Manny Mashouf
  2. Director and CEO: Gregory Scott
  3. Started in 1976
  4. First shop was a San Francisco boutique
  5. Bebe is the Persian word for queen
  6. Headquarters: Brisbane, California

• The Look

  Bebe clothing offers soft, sexy, sensual styles while still remaining whimsical and care free. Bebe clothing uses top of the line fabrics, laces and silks, selecting only high quality materials. Bebe pays special attention to details, adding lacy feminine ribbons and bows.

• Ad Campaigns

  Bebe signs celebrities for there ad campaigns such as, Mischa Barton in 2006, Brenda Song in 2007, Rebecca Romijn, in the Spring of 2007 through Spring 2008 and Eva Longoria for Bebe Sport from spring 2007 through spring 2009.

• Marketed Under

  • Bebe
  • Collection Bebe
  • Bebe Sport
  • Bebe O

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