BCBGirls

    • BCBG is an acronym for the French phrase, bon chic, bon genre (good style, good style-of-thing)
    • Azria's wife, Lubov, is co-designer
    • Flagship store is located in New York City
    • BCBG sold in the UK through Harvey Nichols stores
  • BCB is the teen girls line from the fashion label BCBG. Apparel in this line includes a full line of clothing, handbags, footwear, and accessories. BCBG is a clothing line founded by designer Max Azria in 1989. The label was intended to bring a European sense of sophistication to midscale American fashion.
  • Celebrity Patrons

    Azria brands have been worn by celebrities including Paris Hilton, Jessica Simpson, and Lindsay Lohan.

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