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• BCBG is a clothing line founded by designer Max Azria in 1989. The label was intended to bring a European sense of sophistication to midscale American fashion.

• Fast Facts

  1. BCBG is an acronym for the French phrase, bon chic, bon genre (good style, good style-of-thing)
  2. Azria's wife, Lubov, is co-designer
  3. Flagship store is located in New York City
  4. BCBG sold in the UK through Harvey Nichols stores

• Related Brands

  Other Azria-owned brands include BCBGirls, BCBG Attitude, and the upscale Max Azria Collection, as well as Parallel, Rave, Ravegirls, To The Max, [[G+G]], and Hervé Léger.

• Celebrity Patrons

  Azria brands have been worn by celebrities including Paris Hilton, Jessica Simpson, and Lindsay Lohan.

• Related Mahalo Pages

  BCBG Sale | How to Become a Fashion Designer | Mercedes-Benz Fashion Week | Michael Kors | DKNY | Betsey Johnson | Bill Blass | Anne Klein | Dresses | Calvin Klein | Armani | Burberry | CHANEL | Dior | Versace | Anna Sui | Michael Kors Sale | Cheap Designer Handbags

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