Bath and Body Works, LLC (BBW) is one of the brands of retail stores controlled by Limited Brands. The first store opened under the Bath and Body Works name was in Boston, Massachusetts in 1990.http://www.limitedbrands.com/about/history.jsp In 2008, BBW expanded its operations to the international realm, by opening 6 stores in Canada.http://www.limitedbrands.com/about/history.jsp In 2009, BBW won the International Service Excellence Award, a meritorious-based recognition issued each year by the The Customer Service Institute of America for excellence in customer service.http://www.serviceinstitute.com/ http://www.limitedbrands.com/about/history.jsp
Focusing mainly on retail level sales, BBW carries a wide selection of natural body, hair and personal care products and fragrances. These products are sold under its own BBW brand as well as other brands, such as C.O. Bigelow, and White Brand Candle.http://www.hoovers.com/company/Bath__Body_Works_LLC/rfccjti-1-1njdap.html Its marketing efforts focus on the "personal care at home" segment, emphasizing at-home aromatherapy and spa treatments.http://www.hoovers.com/company/Bath__Body_Works_LLC/rfccjti-1-1njdap.html
Market and Sales Information
BBW has 1638 stores, with a total of 3,895,000 square feet in selling space.http://www.limitedbrands.com/brands/bbw/index.jsp With an average store size of 2378 square feet, it averaged $594 in sales per square foot in 2008, off total sales of $2.374 billion.http://www.limitedbrands.com/brands/bbw/index.jsp For fiscal year 2008, the same store sales were down 9% year on year.
Online Sales
BBW has their full product catalog available online. For purchases of $60 or greater they offer free shipping and handling within the 48 Continental United Sates.http://www.bathandbodyworks.com/category/index.jsp?categoryId=3233006 Gift cards are also sold online and in-store. These self-branded gift cards can be redeemed for purchases online as well at brick and mortar stores. In 2009, BBW, in conjunction with Victoria's Secret, another Limited Brands company, launched Facebook pages to incorporate viral marketing efforts into their promotional strategies.http://www.limitedbrands.com/about/history.jsp
Competitors
Where to Get Bath and Body Works Coupons
Bath and Body Works Coupons are available from a number of online coupon sites. Retail Me Not, Dealio and Coupon Mountain are just three examples of sites that regularly carry coupon codes for this store. Retailmenot.com and Dealio.com have printable coupons as well as coupon codes.http://www.retailmenot.com/view/bathandbodyworks.com7 http://www.dealio.com/stores/Bath-Body-Works-coupons/43233/ The Bargain List offers coupons as well as listing specials at the store.http://www.bargainist.com/deals/stores/bath-body-works/9
Offers include percentages off, free shipping, and buy two get one free. The Bath and Body Works website also has current sale information as well as special deals.http://www.bathandbodyworks.com/category/index.jsp?categoryId=24847776
